Category Archives: Marketing

Marketing is a Profit Center and NOT an Expense!

I've had hundreds of conversation with small and medium business owners about tracking results from marketing spend. Like Sabri Suby the founder of the fastest growing agency in Australia, I know that marketing dollars spent right deliver results that are exponentially bigger than you would think. Marketing dollars spent right deliver conversions/sales and ROI(return on…
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Why Consumer Intent Is More Powerful Than Demographics

Written by: Lisa Gevelber, Published: December 2015 Marketers who rely only on demographics to reach consumers risk missing more than 70% of potential mobile shoppers. Why? Because demographics rarely tell the whole story. Understanding consumer intent is much more powerful. Lisa Gevelber, Google’s VP of marketing, shares how starting with intent can help you reach more…
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