Written by: Lisa Gevelber, Published: December 2015 Marketers who rely only on demographics to reach consumers risk missing more than 70% of potential mobile shoppers. Why? Because demographics rarely tell the whole story. Understanding consumer intent is much more powerful. Lisa Gevelber, Google’s VP of marketing, shares how starting with intent can help you reach more…Read more
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Oracle Had Longtime Partnerships with Oracle's BlueKai and Datalogix By Kate Kaye. Published on January 05, 2016. Tech giant Oracle on Tuesday said it had struck a deal to acquire AddThis, a maker of tools to easily let consumers share web pages on social media, establishing a direct line to the company's massive data on…Read more
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